Vienna Rattan

This design was a proposal for John Lewis' 2024 summer collection, after identifying an opportunity to build upon their own brand range. Inspired by the popular format of their aluminium Platform set, this rattan design was intended to create a softer look, using on trend neutral palettes and mixed natural textures, and fitting in at a new price point between John Lewis own brand and designer labels.

Initial hero shot of the concept presented to John Lewis' Outdoor Buying team.

Another original version of the concept - use the slider to reveal the clay model on the left and the final render on the right.

A concept presented as a future possible range expansion. For year 1, I anticipated that we would move forward with the successful modular format, but I used this concept to show potential future growth within the range.

This and the following images show the final product as sold - colours and materials were selected from swatches by the buying team, who opted to follow the original design quite closely.